Discover new revenues
SemiFlora is excited to offer operators of cemeteries and crematoria the opportunity to generate new revenues from its personal memorialisation services.
Having identified an unmet consumer demand for personal memorialisation services SemiFlora set about more clearly understanding and articulating this need. After further research and many iterations, this nascent consumer proposition was honed further to fit with the practical requirements of clients.
What is Personal Memorialisation?
Personal memorialisation with SemiFlora generally refers to the placing of physical items such as flowers, wreaths and other small memorial items at graves. SemiFlora carries out this on behalf of the public.
The final say on what can and cannot be placed always lays with the operator of each site.
Transforming Bereavement Assets
The limited selection of levers available to operators often restricts the scope to improve revenues from their sites. With this ability being somewhat further constrained by the CMA’s perennial interest in the wider bereavement sector.
Value hidden in plain sight
enter the consumer . . .
The higher frequency of SemiFlora purchases injects a powerful new dynamic into the management of sites.
The regularity of SemiFlora’s contact with the public along with the convenience and familiarity of its consumer interface introduces opportunities to generate further revenues from operators’ existing permit fees.
A customer’s relationship with their family plot / cemetery is reset: they’ll start to view it as an asset in which they’ll be keen to invest more in. After all it may ultimately also be their own forever ever home.
SemiFlora customers will be more inclined to order new inscriptions, memorial upgrades and replacements along with an increased tendency to more fully utilise any unused capacity.
Value hidden in plain sight
Reserves of revenue in the form of personal memorialisation services remain untapped at bereavement assets throughout the country.
Up until now a combination of basic economics and logistical hurdles prevented these revenues from being realised, but SemiFlora now has the solutions necessary to unlock them.
Public Benefit
Being an entirely discretionary purchase, revenues are driven purely by demand from consumers satisfied with the utility and convenience of the services.
The services also deliver a significant public benefit to large sections of the population who are effectively excluded from paying graveside respects due to a number of barriers preventing them from visiting a family grave. SemiFlora democratises access to this fundamental act.
Bolting a longer tail onto bereavement assets
SemiFlora can alter the trajectory of a site’s long-term revenue earning potential, decelerating the diminishing rate of returns for sites nearing the end of their fully operational phase. Enabling them to contribute more towards their ongoing maintenance costs.
Even where a individual plot’s capacity has been exhausted it still has the potential to generate revenues decades after its last burial.
If you are responsible for a bereavement asset, be this a crematorium, a large urban cemetery, rural parish cemetery or a small churchyard burial ground but have yet to hear from us and would like to learn more, then please contact us
